Libri di advertising media planning

Building Buzz

Duct tape marketing

Targeted public relations

Zheng he ying xiao zhi gong guan xin wen ce hua

Media strategies for marketing places in crisis

Advertising media sourcebook

Winning PR tactics!

The media handbook

The effective use of advertising media

Estimating the dynamic effects of marketing communications expenditures

Wacky days!

Media planning

Advertising in the broadcast media