An advertiser's guide to better radio advertising
- ISBN
- 9780470012925
An advertiser's guide to better radio advertising, Andrew Ingram tarafından yazılmış bir lbc, radio broadcasting book.
Bu kitap hakkında
"Combining theory, listener insight and practical advice, here is an essential guide to harnessing the power of radio as the 'brand conversation medium', for your brand. Drawing on examples from leading organizations including Carphone Warehouse, Waitrose, British Airways, Nestle and the UK Government, the authors explore the scale and effectiveness of radio advertising, how it works, its role in current brand thinking, why a more creative approach is needed and - most importantly - how to actually go about creating better ads."--Jacket.
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An advertiser's guide to better radio advertising hangi türde?+
An advertiser's guide to better radio advertising bir LBC, Radio broadcasting, Radio, Radio advertising, Capital kitabıdır.
An advertiser's guide to better radio advertising ne hakkında?+
"Combining theory, listener insight and practical advice, here is an essential guide to harnessing the power of radio as the 'brand conversation medium', for your brand. Drawing on examples from leading organizations including Carphone Warehouse, Waitrose, British Airways, Nestle and the UK Governme...
An advertiser's guide to better radio advertising kitabını kim yazdı?+
An advertiser's guide to better radio advertising, Andrew Ingram tarafından yazılmıştır.