Business-to-business brand management
- ISBN
- 9781848556713
Business-to-business brand management, Mark S. Glynn tarafından yazılmış bir markenpolitik, brand name products book.
Bu kitap hakkında
Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive reviews of relevant studies, original research reports, and in-depth implications for B2B brand management issues. Each of the papers provides valuable brand management insights for managers. The chapters are original contributions by leading scholars and B2B brand managers; each chapter following the introductory chapter includes a brand management problem-exercise with a separate instructor's note.
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Business-to-business brand management hangi türde?+
Business-to-business brand management bir Markenpolitik, Brand name products, Business and Management, Marketing, Industrial marketing kitabıdır.
Business-to-business brand management ne hakkında?+
Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive reviews of relevant...
Business-to-business brand management kitabını kim yazdı?+
Business-to-business brand management, Mark S. Glynn tarafından yazılmıştır.