Leap! A Revolution in Creative Business Strategy
- ISBN
- 9780471229179
Leap! A Revolution in Creative Business Strategy, Bob Schmetterer tarafından yazılmış bir publicidad, planeacio n estrate gica book.
Bu kitap hakkında
"In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand - they define it. Schmetterer argues that the true challenge for advertisers is to help clients apply creative thinking to their core business strategies before they launch a branding blitz."--BOOK JACKET.
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Leap! A Revolution in Creative Business Strategy hangi türde?+
Leap! A Revolution in Creative Business Strategy bir Publicidad, Planeacio n estrate gica, Administracio n industrial, Mercadotecnia, Planeacio n. kitabıdır.
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"In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do...
Leap! A Revolution in Creative Business Strategy kitabını kim yazdı?+
Leap! A Revolution in Creative Business Strategy, Bob Schmetterer tarafından yazılmıştır.