Marketing Research
by Ray Kent
- ISBN
- 9781861521552
Marketing Research, Ray Kent tarafından yazılmış bir marketing research, marktonderzoek book.
Bu kitap hakkında
"Marketing Research Measurement, Method and Application provides a comprehensive and detailed coverage of all the elements that go into marketing research including the instruments of data capture, data collection methods and data analysis, along with an up-to-date review of techniques and applications currently used by the larger market research agencies." "This text places a great emphasis on how to generate good measures of marketing concepts and shows how all research is approached from a particular perspective."--BOOK JACKET.
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Marketing Research hangi türde?+
Marketing Research bir Marketing research, Marktonderzoek, Marketingforschung kitabıdır.
Marketing Research ne hakkında?+
"Marketing Research Measurement, Method and Application provides a comprehensive and detailed coverage of all the elements that go into marketing research including the instruments of data capture, data collection methods and data analysis, along with an up-to-date review of techniques and applicati...
Marketing Research kitabını kim yazdı?+
Marketing Research, Ray Kent tarafından yazılmıştır.