The Why of Consumption
- ISBN
- 0203338324
The Why of Consumption, S. Ratneshwar tarafından yazılmış bir business, management book.
Bu kitap hakkında
What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers think and feel about their cravings? This book provides provocative answers to all of these questions. It brings together an international collection of authors from a variety of disciplines; they offer new and critical perspectives summarize key findings and provide important theoretical frameworks to guide the reader through the subject. The book is unique in its focus and its multifaceted approach. Anyone interested in consumption and consumer behaviour and research will find fascinating and important insights to illuminate the subject.Formerly only available in Hardback.
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The Why of Consumption hangi türde?+
The Why of Consumption bir Business, Management, Nonfiction, Consumers, Consumer behavior kitabıdır.
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What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers think and feel about their cravings? This book provides ...
The Why of Consumption kitabını kim yazdı?+
The Why of Consumption, S. Ratneshwar tarafından yazılmıştır.