Customer Winback
by Jill Griffin
ISBN
9780787946678
Customer Winback is a business, customer services book by Jill Griffin.
About this book
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.
About the Author
Jill Griffin is the author of Customer Winback. Browse their full catalog on Booklogr.
Editions & Formats
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Frequently Asked Questions
What genre is Customer Winback?+
Customer Winback is a Business, Customer services, Customer loyalty, Non-Fiction, Customer relations book.
What is Customer Winback about?+
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business i...
Who wrote Customer Winback?+
Customer Winback was written by Jill Griffin.