Hitting the Sweet Spot
- ISBN
- 9781887229098
Hitting the Sweet Spot is a consumer behavior, motivation research book by Lisa Fortini-Campbell.
About this book
"This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-than-ever marketplace." "Learn the real truth about "breakthrough" communication." "Learn how to be a "consumer detective."" "And learn about "The Sweet Spot."". "From an introduction to Ethnography, and improved observation and interviewing skills through useful and practical Mapping and Presentation tools, this book will help you move from Data and Information to Insight and Inspiration."--BOOK JACKET.
About the Author
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Frequently Asked Questions
What genre is Hitting the Sweet Spot?+
Hitting the Sweet Spot is a Consumer behavior, Motivation research, Consommateurs, Comportement, Études de motivation book.
What is Hitting the Sweet Spot about?+
"This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-than-ever marketplace." "Learn the real tr...
Who wrote Hitting the Sweet Spot?+
Hitting the Sweet Spot was written by Lisa Fortini-Campbell.