motivation research Books
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Hitting the Sweet Spot
Lisa Fortini-Campbell
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Competition and human behavior
Chester R. Wasson
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Attitude research enters the '80s
Attitude Research Conference Carlsbad, Calif. 1980.
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Consumer behavior dynamics
M. Wayne DeLozier
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Psicología y marketing
Manuel Calviño
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Analyzing consumer judgment strategies
Peter Wright
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Consumer Behaviour Analysis
G. R. Foxall
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The naked consumer
Jan Callebaut
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Purchasing behavior and personal attributes
William F. Massy
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Exploratorische Ansätze der Kausalanalyse als Instrument der Marketingplanung
Christian Homburg
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Consumer behavior
Robert John Holloway
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Citizen Brand
Marc Gobé
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