Lateral marketing
- ISBN
- 0471455164
Lateral marketing is a marketing, management book by Philip Kotler.
About this book
This book defines a framework and theory for lateral marketing and the development of breakthrough ideas that will succeed in a consumer market already over-saturated. By removing the limitations of traditional marketing as a mechanism for developing new ideas, the authors show marketers how to beat the high odds of product failure and achieve breakthrough success.
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Frequently Asked Questions
What genre is Lateral marketing?+
Lateral marketing is a Marketing, Management, Marketing, management book.
What is Lateral marketing about?+
This book defines a framework and theory for lateral marketing and the development of breakthrough ideas that will succeed in a consumer market already over-saturated. By removing the limitations of traditional marketing as a mechanism for developing new ideas, the authors show marketers how to beat...
Who wrote Lateral marketing?+
Lateral marketing was written by Philip Kotler.