Marketing communications
ISBN
9780273685005
Marketing communications is a merken, communication in marketing book by Patrick De Pelsmacker.
About this book
"Extremely user-friendly, Marketing Communications: A European Perspective, second edition, is geared toward both undergraduate and postgraduate students who are studying marketing communications. It is also useful for practitioners. The text offers comprehensive pedagogy, including real-world examples, mini-cases, chapter summaries, review questions and suggested further reading."--Jacket.
About the Author
Patrick De Pelsmacker is the author of Marketing communications. Browse their full catalog on Booklogr.
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Frequently Asked Questions
What genre is Marketing communications?+
Marketing communications is a Merken, Communication in marketing, Advertising, Communicatie, Marketing book.
What is Marketing communications about?+
"Extremely user-friendly, Marketing Communications: A European Perspective, second edition, is geared toward both undergraduate and postgraduate students who are studying marketing communications. It is also useful for practitioners. The text offers comprehensive pedagogy, including real-world examp...
Who wrote Marketing communications?+
Marketing communications was written by Patrick De Pelsmacker.