Marketing Management
- Pages
- 816
- Language
- EN
- ISBN
- 9780131457577
- Reading Time
- ~14h 17min
Marketing Management is a book by Philip Kotler. It has 816 pages.
About this book
This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
About the Author
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Frequently Asked Questions
How many pages is Marketing Management?+
Marketing Management has 816 pages.
What is Marketing Management about?+
This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
Who wrote Marketing Management?+
Marketing Management was written by Philip Kotler.