Marketing the Unknown
by Paul Millier
- ISBN
- 9780471986218
Marketing the Unknown is a product management, marketing book by Paul Millier.
About this book
In this book, Paul Millier demonstrates that products have a 'life' before their 'life cycle'. He has developed the techniques of a marketing strategy which can be applied to products which do not yet exist on the market place and for markets which themselves do not exist - in essence a marketing strategy for technical innovations. This practical book will pave the way for marketing managers, R&D managers and project managers in industrial organizations to successfully launch and market innovations in a very competitive field and will enable the reader to outline strategies for further development.
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Frequently Asked Questions
What genre is Marketing the Unknown?+
Marketing the Unknown is a Product management, Marketing, New products, Strategic planning book.
What is Marketing the Unknown about?+
In this book, Paul Millier demonstrates that products have a 'life' before their 'life cycle'. He has developed the techniques of a marketing strategy which can be applied to products which do not yet exist on the market place and for markets which themselves do not exist - in essence a marketing st...
Who wrote Marketing the Unknown?+
Marketing the Unknown was written by Paul Millier.