Strategic electronic marketing
- ISBN
- 0324013191
Strategic electronic marketing is a database marketing, telemarketing book by Brad Alan Kleindl.
About this book
"Strategic Electronic Marketing by Brad Alan Kleindl takes a systems and relationships approach to exploring e-business marketing. The basic principles that underlie marketing are addressed along with a focus on how e-business marketing techniques will fundamentally change the traditional marketing process. Students can use this text to prepare them for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes."--BOOK JACKET.
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Frequently Asked Questions
What genre is Strategic electronic marketing?+
Strategic electronic marketing is a Database marketing, Telemarketing, Strategisch management, E-business, Business & Management book.
What is Strategic electronic marketing about?+
"Strategic Electronic Marketing by Brad Alan Kleindl takes a systems and relationships approach to exploring e-business marketing. The basic principles that underlie marketing are addressed along with a focus on how e-business marketing techniques will fundamentally change the traditional marketing ...
Who wrote Strategic electronic marketing?+
Strategic electronic marketing was written by Brad Alan Kleindl.