The wallet allocation rule
- ISBN
- 9781119209867
The wallet allocation rule is a customer loyalty, management book by Timothy L. Keiningham.
About this book
"A revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty: share of wallet. Managers finally have the missing link to business growth within their grasp--the ability to link their existing metrics to the share of spending that customers allocate to their brands."--
About the Author
is the author of The wallet allocation rule. Browse their full catalog on Booklogr.
Explore more books by Timothy L. Keiningham →Editions & Formats
Reviews
No reviews yet. Have you read this book? Share your thoughts with the Booklogr community.
Sign in Sign in to write a review
Frequently Asked Questions
What genre is The wallet allocation rule?+
The wallet allocation rule is a Customer loyalty, Management, Consumer behavior, Customer relations, BUSINESS & ECONOMICS / Customer Relations book.
What is The wallet allocation rule about?+
"A revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this book introduces a new and rigorously tested approach--the Wallet Allocation Rule--...
Who wrote The wallet allocation rule?+
The wallet allocation rule was written by Timothy L. Keiningham.