Hitting the Sweet Spot
- ISBN
- 9781887229098
Hitting the Sweet Spot es un consumer behavior, motivation research book de Lisa Fortini-Campbell.
Sobre este libro
"This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-than-ever marketplace." "Learn the real truth about "breakthrough" communication." "Learn how to be a "consumer detective."" "And learn about "The Sweet Spot."". "From an introduction to Ethnography, and improved observation and interviewing skills through useful and practical Mapping and Presentation tools, this book will help you move from Data and Information to Insight and Inspiration."--BOOK JACKET.
Sobre el Autor
es el autor de Hitting the Sweet Spot. Explora su catálogo completo en Booklogr.
Explora más libros de Lisa Fortini-Campbell →Ediciones y Formatos
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Preguntas Frecuentes
¿De qué género es Hitting the Sweet Spot?+
Hitting the Sweet Spot es un libro de Consumer behavior, Motivation research, Consommateurs, Comportement, Études de motivation.
¿De qué trata Hitting the Sweet Spot?+
"This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-than-ever marketplace." "Learn the real tr...
¿Quién escribió Hitting the Sweet Spot?+
Hitting the Sweet Spot fue escrito por Lisa Fortini-Campbell.