The wallet allocation rule
- ISBN
- 9781119209867
The wallet allocation rule es un customer loyalty, management book de Timothy L. Keiningham.
Sobre este libro
"A revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty: share of wallet. Managers finally have the missing link to business growth within their grasp--the ability to link their existing metrics to the share of spending that customers allocate to their brands."--
Sobre el Autor
es el autor de The wallet allocation rule. Explora su catálogo completo en Booklogr.
Explora más libros de Timothy L. Keiningham →Ediciones y Formatos
Reseñas
Sin reseñas aún. ¿Has leído este libro? Comparte tus opiniones con la comunidad de Booklogr.
Iniciar sesión Inicia sesión para escribir una reseña
Preguntas Frecuentes
¿De qué género es The wallet allocation rule?+
The wallet allocation rule es un libro de Customer loyalty, Management, Consumer behavior, Customer relations, BUSINESS & ECONOMICS / Customer Relations.
¿De qué trata The wallet allocation rule?+
"A revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this book introduces a new and rigorously tested approach--the Wallet Allocation Rule--...
¿Quién escribió The wallet allocation rule?+
The wallet allocation rule fue escrito por Timothy L. Keiningham.