Libros de branding
71 libros en este género
Brand Seduction
Daryl Weber
The Handbook of Field Marketing
Alison Williams
The handbook of brand management
David Arnold
Status update
Alice Emily Marwick
I want to work in an association - now what???
Charlotte Weeks
What great brands do
Denise Lee Yohn
We are what we sell
Danielle Sarver Coombs
Cultures of commodity branding
Andrew Bevan
Invention in PR
Adam Ritchie
World branding
Hiro Minamiyama
Branded Spaces
Stephan Sonnenburg
Brand Aid
Brad VanAuken
The vibe
Gary Bertwistle
Little Book of Big Packaging Ideas
Catharine Fishel
Brand advocates
Rob Fuggetta
Loveworks
Sheehan, Brian Associate Professor
ASIAN BRANDING
BATEY
La publicité est dans le film
Jean-Marc Lehu
Employer Branding for Competitive Advantage
Geeta Rana
Competitive Strategy for Media Firms (Lea's Communication Series)
Sylvia M. Chan-Olmsted