Libros de consommateurs
40 libros en este género
Hitting the Sweet Spot
Lisa Fortini-Campbell
What makes women buy
Janet L. Wolff
The politics of consumer protection
Mark V. Nadel
Le marketing
Alain d' Astous
Consumer Protection--Implications for International Trade (Conference Board Report)
McGuire
Hispanic marketing & public relations
E-service
Ron Zemke
Consumer theory
H. A. John Green
Hot war on the consumer
Sanford, David
Guide du consommateur responsable
M. Leroy
Super threats
John M. Striker
The maturing marketplace
Conspicuous consumption
Roger S. Mason
Consumer Science
Stephen W. Kowalski
Reference guide for consumers
Nina David
Theming of America Second Edition
Mark Gottdiener
Conseils interdits au public
Agnès Saint-Laurent
Explorations in consumer culture theory
Consumer Culture Theory Conference (2nd 2007 York University)
Consumer behavior
Peter D. Bennett
L'entreprise infidèle
Léger Marketing