Libros de consommateurs
33 libros en este género
Hitting the Sweet Spot
Lisa Fortini-Campbell
What makes women buy
Janet L. Wolff
Le marketing
Alain d' Astous
Consumer Protection--Implications for International Trade (Conference Board Report)
McGuire
E-service
Ron Zemke
Consumer theory
H. A. John Green
Guide du consommateur responsable
M. Leroy
Super threats
John M. Striker
Conspicuous consumption
Roger S. Mason
Consumer Science
Stephen W. Kowalski
Reference guide for consumers
Nina David
Theming of America Second Edition
Mark Gottdiener
Conseils interdits au public
Agnès Saint-Laurent
Explorations in consumer culture theory
Consumer Culture Theory Conference (2nd 2007 York University)
Consumer behavior
Peter D. Bennett
L'entreprise infidèle
Léger Marketing
Getting what you deserve
Dale Goldhawk
More loyal customers
Kevin Stirtz
Exchange behavior in selling and sales management
Aziz Guergachi
Customer Surveying
Frederick C. Van Bennekom