Hitting the Sweet Spot
- ISBN
- 9781887229098
Hitting the Sweet Spot est un consumer behavior, motivation research book de Lisa Fortini-Campbell.
À propos de ce livre
"This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-than-ever marketplace." "Learn the real truth about "breakthrough" communication." "Learn how to be a "consumer detective."" "And learn about "The Sweet Spot."". "From an introduction to Ethnography, and improved observation and interviewing skills through useful and practical Mapping and Presentation tools, this book will help you move from Data and Information to Insight and Inspiration."--BOOK JACKET.
À propos de l'auteur
est l'auteur de Hitting the Sweet Spot. Parcourez son catalogue complet sur Booklogr.
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Questions Fréquentes
Quel est le genre de Hitting the Sweet Spot ?+
Hitting the Sweet Spot est un livre de Consumer behavior, Motivation research, Consommateurs, Comportement, Études de motivation.
De quoi parle Hitting the Sweet Spot ?+
"This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-than-ever marketplace." "Learn the real tr...
Qui a écrit Hitting the Sweet Spot ?+
Hitting the Sweet Spot a été écrit par Lisa Fortini-Campbell.