Lateral marketing
- ISBN
- 0471455164
Lateral marketing est un marketing, management book de Philip Kotler.
À propos de ce livre
This book defines a framework and theory for lateral marketing and the development of breakthrough ideas that will succeed in a consumer market already over-saturated. By removing the limitations of traditional marketing as a mechanism for developing new ideas, the authors show marketers how to beat the high odds of product failure and achieve breakthrough success.
À propos de l'auteur
Pest l'auteur de Lateral marketing. Parcourez son catalogue complet sur Booklogr.
Explorez plus de livres de Philip Kotler →Éditions et Formats
Critiques
Pas encore de critiques. Avez-vous lu ce livre ? Partagez vos impressions avec la communauté Booklogr.
Se connecter Connectez-vous pour écrire une critique
Questions Fréquentes
Quel est le genre de Lateral marketing ?+
Lateral marketing est un livre de Marketing, Management, Marketing, management.
De quoi parle Lateral marketing ?+
This book defines a framework and theory for lateral marketing and the development of breakthrough ideas that will succeed in a consumer market already over-saturated. By removing the limitations of traditional marketing as a mechanism for developing new ideas, the authors show marketers how to beat...
Qui a écrit Lateral marketing ?+
Lateral marketing a été écrit par Philip Kotler.