Marketing communications
ISBN
9780273685005
Marketing communications est un merken, communication in marketing book de Patrick De Pelsmacker.
À propos de ce livre
"Extremely user-friendly, Marketing Communications: A European Perspective, second edition, is geared toward both undergraduate and postgraduate students who are studying marketing communications. It is also useful for practitioners. The text offers comprehensive pedagogy, including real-world examples, mini-cases, chapter summaries, review questions and suggested further reading."--Jacket.
À propos de l'auteur
Patrick De Pelsmacker est l'auteur de Marketing communications. Parcourez son catalogue complet sur Booklogr.
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Quel est le genre de Marketing communications ?+
Marketing communications est un livre de Merken, Communication in marketing, Advertising, Communicatie, Marketing.
De quoi parle Marketing communications ?+
"Extremely user-friendly, Marketing Communications: A European Perspective, second edition, is geared toward both undergraduate and postgraduate students who are studying marketing communications. It is also useful for practitioners. The text offers comprehensive pedagogy, including real-world examp...
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Marketing communications a été écrit par Patrick De Pelsmacker.