Marketing the Unknown
by Paul Millier
- ISBN
- 9780471986218
Marketing the Unknown est un product management, marketing book de Paul Millier.
À propos de ce livre
In this book, Paul Millier demonstrates that products have a 'life' before their 'life cycle'. He has developed the techniques of a marketing strategy which can be applied to products which do not yet exist on the market place and for markets which themselves do not exist - in essence a marketing strategy for technical innovations. This practical book will pave the way for marketing managers, R&D managers and project managers in industrial organizations to successfully launch and market innovations in a very competitive field and will enable the reader to outline strategies for further development.
À propos de l'auteur
est l'auteur de Marketing the Unknown. Parcourez son catalogue complet sur Booklogr.
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Questions Fréquentes
Quel est le genre de Marketing the Unknown ?+
Marketing the Unknown est un livre de Product management, Marketing, New products, Strategic planning.
De quoi parle Marketing the Unknown ?+
In this book, Paul Millier demonstrates that products have a 'life' before their 'life cycle'. He has developed the techniques of a marketing strategy which can be applied to products which do not yet exist on the market place and for markets which themselves do not exist - in essence a marketing st...
Qui a écrit Marketing the Unknown ?+
Marketing the Unknown a été écrit par Paul Millier.