The wallet allocation rule
- ISBN
- 9781119209867
The wallet allocation rule est un customer loyalty, management book de Timothy L. Keiningham.
À propos de ce livre
"A revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty: share of wallet. Managers finally have the missing link to business growth within their grasp--the ability to link their existing metrics to the share of spending that customers allocate to their brands."--
À propos de l'auteur
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Quel est le genre de The wallet allocation rule ?+
The wallet allocation rule est un livre de Customer loyalty, Management, Consumer behavior, Customer relations, BUSINESS & ECONOMICS / Customer Relations.
De quoi parle The wallet allocation rule ?+
"A revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this book introduces a new and rigorously tested approach--the Wallet Allocation Rule--...
Qui a écrit The wallet allocation rule ?+
The wallet allocation rule a été écrit par Timothy L. Keiningham.