Hitting the Sweet Spot
- ISBN
- 9781887229098
Hitting the Sweet Spot è un consumer behavior, motivation research book di Lisa Fortini-Campbell.
Informazioni su questo libro
"This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-than-ever marketplace." "Learn the real truth about "breakthrough" communication." "Learn how to be a "consumer detective."" "And learn about "The Sweet Spot."". "From an introduction to Ethnography, and improved observation and interviewing skills through useful and practical Mapping and Presentation tools, this book will help you move from Data and Information to Insight and Inspiration."--BOOK JACKET.
Sull'Autore
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Domande Frequenti
Di che genere è Hitting the Sweet Spot?+
Hitting the Sweet Spot è un libro di Consumer behavior, Motivation research, Consommateurs, Comportement, Études de motivation.
Di cosa parla Hitting the Sweet Spot?+
"This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-than-ever marketplace." "Learn the real tr...
Chi ha scritto Hitting the Sweet Spot?+
Hitting the Sweet Spot è stato scritto da Lisa Fortini-Campbell.