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The wallet allocation rule

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Customer loyaltyManagementConsumer behaviorCustomer relationsBUSINESS & ECONOMICS / Customer Relations
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ISBN
9781119209867

The wallet allocation rule è un customer loyalty, management book di Timothy L. Keiningham.

Informazioni su questo libro

"A revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty: share of wallet. Managers finally have the missing link to business growth within their grasp--the ability to link their existing metrics to the share of spending that customers allocate to their brands."--

Sull'Autore

Timothy L. Keiningham

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Domande Frequenti

Di che genere è The wallet allocation rule?+

The wallet allocation rule è un libro di Customer loyalty, Management, Consumer behavior, Customer relations, BUSINESS & ECONOMICS / Customer Relations.

Di cosa parla The wallet allocation rule?+

"A revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this book introduces a new and rigorously tested approach--the Wallet Allocation Rule--...

Chi ha scritto The wallet allocation rule?+

The wallet allocation rule è stato scritto da Timothy L. Keiningham.