Hitting the Sweet Spot
- ISBN
- 9781887229098
Hitting the Sweet Spot, Lisa Fortini-Campbell tarafından yazılmış bir consumer behavior, motivation research book.
Bu kitap hakkında
"This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-than-ever marketplace." "Learn the real truth about "breakthrough" communication." "Learn how to be a "consumer detective."" "And learn about "The Sweet Spot."". "From an introduction to Ethnography, and improved observation and interviewing skills through useful and practical Mapping and Presentation tools, this book will help you move from Data and Information to Insight and Inspiration."--BOOK JACKET.
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Hitting the Sweet Spot hangi türde?+
Hitting the Sweet Spot bir Consumer behavior, Motivation research, Consommateurs, Comportement, Études de motivation kitabıdır.
Hitting the Sweet Spot ne hakkında?+
"This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-than-ever marketplace." "Learn the real tr...
Hitting the Sweet Spot kitabını kim yazdı?+
Hitting the Sweet Spot, Lisa Fortini-Campbell tarafından yazılmıştır.