Creating breakthrough products
- ISBN
- 0139696946
Creating breakthrough products is a product management, production planning book by Jonathan Cagan.
About this book
This is the eBook version of the printed book.Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.
About the Author
is the author of Creating breakthrough products. Browse their full catalog on Booklogr.
Explore more books by Jonathan Cagan →Editions & Formats
Reviews
No reviews yet. Have you read this book? Share your thoughts with the Booklogr community.
Sign in Sign in to write a review
Frequently Asked Questions
What genre is Creating breakthrough products?+
Creating breakthrough products is a Product management, Production planning, Marketing research, New products, Business book.
What is Creating breakthrough products about?+
This is the eBook version of the printed book.Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Op...
Who wrote Creating breakthrough products?+
Creating breakthrough products was written by Jonathan Cagan.