The butterfly customer
ISBN
9780471641971
The butterfly customer is a service a la clientele, klantgerichtheid book by Susan M. O'Dell.
About this book
"But the very survival of your business depends on having a base of faithful and constant customers. So, how do you attract these elusive creatures to your business and, more importantly, how do you keep them coming back without having to lower your profits in providing spectacular and expensive feats of service?" "The Butterfly Customer: shows how to provide a predictable, consistent service experience for your customers that will build their trust and loyalty - and make you money; provides a proven process - the "3-D Audit"--To evaluate the consistency between what you promise to your customers and what you actually deliver; features examples of actual companies and what they are doing to capture customers' loyalty; and gives practical advice that any business can use, regardless of size or industry sector."--Jacket.
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Frequently Asked Questions
What genre is The butterfly customer?+
The butterfly customer is a Service a la clientele, Klantgerichtheid, Customer services, Klantenservice, Relations avec la clientele book.
What is The butterfly customer about?+
"But the very survival of your business depends on having a base of faithful and constant customers. So, how do you attract these elusive creatures to your business and, more importantly, how do you keep them coming back without having to lower your profits in providing spectacular and expensive fea...
Who wrote The butterfly customer?+
The butterfly customer was written by Susan M. O'Dell.